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Varma Spirits & Wines begins its international expansion in Italy with Macaronesian Gin

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Macaronesian

Italy is the EU market with the highest penetration of premium gin (511,071 cases of 8.4 l).   Made with water filtered by volcanic rock, drop by drop, Macaronesian Gin arrives on the Italian market by the hand of OnestiGroup, marking the first international distribution agreement for this gin. Madrid, November 13, 2025.– Varma Spirits & Wines, the division of Varma specialized in the brand building and distribution of spirits and wines, announces its first international distribution agreement for its premium gin, Macaronesian Gin, whose marketing and distribution in Italy began on October 1, 2025 with OnestiGroup. This alliance is a key milestone in Varma’s internationalisation strategy and reinforces its ambition to take its brands beyond our borders. OnestiGroup is a renowned second-generation Italian family business, which shares with Varma a business vision, corporate culture and similar values. His solid track record in the hospitality sector and his experience in the Horeca channel will be fundamental for the distribution of Macaronesian Gin, which will be available both in the on-trade channel (hospitality) and in e-commerce in the Italian market. Italy: a strategic market with a strong Canary Islands connection Italy represents a strategic market for Varma and Macaronesian Gin. According to IWSR datai, it is the first most important market for premium gin in the European Union. In addition, the Italian consumer shows a clear preference for gins with a Mediterranean profile, a trend that is reinforced by the deep cultural connection and the significant tourist flow between Italy and Spain. In fact, of the 5.4 million Italians who visited Spain last year, more than 778,000 chose the Canary Islands, which represents about 15% of the total and underlines the strong affinity of this public with the culture of the archipelagoii. This direct connection with the Canary Islands makes the country a key territory for the expansion of Macaronesian Gin. Carlos Peralta, CEO of Varma Spirits & Wines, highlights the importance of this agreement: “Italy is a key market for us, due to its relevance in the premium gin segment and the deep cultural and tourist connection it shares with the Canary Islands. In OnestiGroup we have found a partner who understands the quality and essence of Macaronesian Gin, and who shares our vision and business values. This agreement marks an important milestone in our international expansion strategy and we are fully confident in the potential of Macaronesian Gin in this market.” The Canarian premium gin that will conquer the Italian palate Macaronesian Gin, with its claim “Canarias in a bottle“, encapsulates the authentic and exotic essence of the Canary Islands. Produced by hand, it is made with water of the highest purity filtered, drop by drop, through the volcanic rock and top quality botanicals inspired by the Laurisilva forest, offering a fresh, pleasant and moisturizing gin on the palate. Its iconic bottle, focused on premiumization, reflects the quality and elegance of its contents. Michael La Terriere, international commercial director of Varma Spirits & Wines, added: “We are convinced that Macaronesian Gin will be very well received by the Italian consumer, who values authenticity, quality and unique experiences. The combination of our botanicals, volcanic water and artisanal process, encapsulates the freshness and spirit of the Canary Islands. It is the perfect time to introduce this jewel in such a sophisticated market with a clear acceptance of Mediterranean products, offering an experience that evokes the ‘Italian aperitif’ in every sip.” Andrea Onesti, CEO of OnestiGroup, commented: “We are delighted to welcome Macaronesian Gin to our exclusive portfolio. This addition reinforces our presence in the premium gin segment, offering our partners a unique brand in terms of origin, history and production quality.” This agreement with Macaronesian Gin is the starting point of the international expansion strategy of Varma’s own brands, which will prioritise markets within the European Union. Learn more

The Marqués de Vargas Winery bets on the talent of Graciela Palacios as its new winemaker

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Bodega

● Raised among vineyards and guided by the passion of her predecessor and mentor Ana Barrón, Graciela Palacios assumes the technical direction of the Rioja winery with enthusiasm, responsibility and a continuity outlook  ● Palacios represents a new generation of winemakers committed to authenticity, ustainability and excellence Madrid, November 12, 2025.– The Marqués de Vargas winery announces the appointment of Graciela Palacios as winemaker and technical director, betting on internal talent and continuity. Palacios takes over from Ana Barrón, a figure who has been essential in the history of the winery and a leading professional in the sector. Graciela Palacios is part of a new generation of winemakers, committed to professional excellence, sustainability in vineyard management and authenticity when it comes to defining the personality of wines. His academic training led him to study Oenology and Viticulture at the Universityof La Rioja, which he later complemented with a Master’s Degree in Wine Technology, Management, and Innovation. His professional career has been enriched bystays abroad. In fact, his international experience has given him in-depth knowledge of the vineyards of Italy and Brazil, consolidating his expertise in the production of long-aged red wines, which is precisely the specialty of the Marqués de Vargas winery. Born in Salamanca, she has always lived in the Rioja town of Fuenmayor. Her family is linked to the world of oenology and viticulture, so Graciela grew up “among vineyards and barrels,” and that is how she discovered her passion for wine at a young age. “Among my earliest memories are treading grapes and discovering the magic of must turning into wine. I saw in my father the happiness of someone who works at what he loves, and his example awakened in me a passion that is now my vocation,” says Palacios. Graciela joined Marqués de Vargas in 2024, as part of the team led by Ana Barrón, whom she considers her great professional reference and mentor. “Working alongside Ana has been a great privilege. She has been one of the great winemakers in Spain and, together with her, I have learned to understand and observe the soul of the vineyard, and to make wines with the heart, which is what really makes the difference in this work. I will always remember one of Ana’s maxims: that every technical decision must be guided by professional criteria, sensitivity and coherence; we have to think about the future,” he says. About her new stage at Marqués de Vargas, Graciela highlights the responsibility of directing a project with history, soul and purpose. “Assuming the technical direction of Marqués de Vargas and contributing my vision, is a challenge that I take on with great enthusiasm, with deep gratitude and with a great sense of responsibility. I continue Ana’s vision of the vineyard, I acquire her commitment to excellence and I look to the future with a shared philosophy, which is the very essence of the house: to produce long-aged wines that speak of our land – Rioja- and that represent our vineyard -the Hacienda Pradolagar. Elegant, deep wines with character, which have made Marqués de Vargas a reference,” says the winemaker. For his part, Mr. Pelayo de la Mata, president of Bodegas y Viñedos del Marqués de Vargas has highlited “We are very excited that the figure of the new winemaker will be a person from the house, who knows our values and who will bring a fresh look and passion to Marqués de Vargas. Graciela has shown talent, maturity and humility. She will give continuity to the project led by our dear Ana Barrón, who shared with Graciela her knowledge, her philosophy at work and her special way of understanding wine”.  With this appointment, the winery reaffirms its commitment to talent and continuity, to continue making wines with elegance, character, and depth, while keeping intact the values that have made Marqués de Vargas a benchmark in Rioja.

Lavazza and Varma Food & Care seal a strategic alliance to promote premium coffee in Spain

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LavAzza

● The partnership strengthens Lavazza’s presence in the Spanish market, a key territory for the Italian brand, and consolidates Varma Food & Care’s functional beverage vertical. ● This strategic agreement positions Varma Food & Care as a key distributor of Lavazza’s range of ground coffee, coffee beans, and compatible capsules in off-trade and online channels. ● Both companies, with strong family roots, share values of excellence, innovation, and commitment to their teams. Madrid, October 20, 2025. – Lavazza, the iconic Italian premium coffee giant, and Varma Food & Care (VF&C), Varma’s division specializing in functional foods and beverages, today announced the signing of a strategic distribution agreement that marks a milestone in their respective plans for growth and consolidation in the Spanish market. Starting January 1, 2026, Varma Food & Care will become the official distributor of Lavazza’s prestigious range of coffees in modern trade, convenience and independent channels, and e-commerce. This agreement represents a decisive step toward achieving the strategic objectives of both companies. For Lavazza, this strategic alliance with a partner of the stature of Varma Food & Care will strengthen its already solid commercial position as the third largest coffee manufacturer in Spain, expanding its reach and accessibility, and improving its overall experience with consumers in our country, where the premium coffee culture has been evolving rapidly in recent years. For Varma Food & Care, it represents a significant boost in the diversification of its portfolio and the consolidation of its business unit, projecting growth of close to 30%. Founded in Turin in 1895, Lavazza has been owned by the same family for four generations and is currently one of the world’s leading coffee brands, with a presence in 140 markets. With 130 years of history, Lavazza is recognized for its entrepreneurial spirit, global brand strategy, and strong commitment to innovation, quality, and craftsmanship. With global revenues of €3.35 billion in 2024, up 9.1% from 2023, and a market value in the Spanish mass market channel of €33.5 million, up 23% from the previous year*, the Italian brand is synonymous with quality and pleasure during the ritual of premium coffee consumption. Varma Food & Care will distribute its range of ground coffee, coffee beans, and Nespresso-compatible capsules** and its proprietary A Modo Mio system, responding to consumer demand for excellence in every cup. The addition of Lavazza to Varma Food & Care’s portfolio enhances the company’s offering in the functional food and beverage vertical. Igor Nuzzi, Italy & Iberia Regional Director of Lavazza, states: “We are very pleased to have Grupo Varma as our new distributor for the home consumption channel in Spain. It is a company with extensive and consolidated experience in the Spanish market, recognized for its firm commitment to consumers, customers, and the brands it represents. Thanks to this collaboration, we aim not only to increase the accessibility of our products, but also to consolidate our position as the benchmark for premium Italian coffee in Spain, bringing our quality, excellence, and passion to more and more homes in our country.” Miguel Ángel Sánchez, CEO of the Varma Food & Care business unit, comments: “This partnership with Lavazza is the perfect choice for our beverage vertical. Beyond its premium positioning and international track record marked by innovation and quality, we are proud to align ourselves with a company that shares our core values: its deep-rooted family business character, its tireless pursuit of excellence in every detail, and its deep commitment to the well-being and development of its employees.” This solid alliance, built on shared values, promises a bright future for both companies in the Spanish market. Lavazza & Varma Food & Care are poised for a successful 2026, consolidating their position in the consumer goods sector and generating significant value for their partners, customers, and, especially, consumers, who will benefit from a more accessible and diversified premium coffee offering. *Source: Nielsen Coffee Market Spain Rolling Year September 2025. **Lavazza is not affiliated with, endorsed by, or sponsored by Nespresso. Further information

Personal Care ControlGX

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PERSONAL CARE ControlGX The first smart shampoo Revolutionary technology. Gradually reduces gray hair with each application. – Gradually reduces gray hair – Delivers subtle results and a natural look – Gently cleanses and revitalizes hair – Best results are achieved on light brown to black hair – Used as a regular shampoo until the desired outcome is achieved EXPLORE OUR catalog EXPLORE OUR catalog ControlGX Grey Hair Reducing Shampoo ControlGX Grey Hair Reducing Shampoo and Conditioner

Personal Care Touch of grey

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PERSONAL CARE Touch of grey Partial men’s hair coloring. It’s the first men’s dye that eliminates gray hair, but not all of it, to achieve a natural result. Touch of Grey is an instant, permanent dye that lasts longer than full coverage because the regrowth of gray hair is less noticeable. EXPLORE OUR catalog EXPLORE OUR catalog Touch Of Grey Gradual Colour Treatment Touch Of Grey Colour Treatment

ACE Home Care

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HOME CARE Deep hygiene and cleaning Laundry Bleach: For total protection of your white clothes. EXPLORE OUR catalog EXPLORE OUR catalog Laundry Bleach Spray Cleaner Household Bleach WC Gel ACE Green Stain Remover

Roc Personal care

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PERSONAL CARE Born in Paris in 1957 The promise of visible results and healthier skin for life. Evidence-based on cutting-edge technologies. Scientifically crafted and clinically tested. Each RoC® product is meticulously designed and tested to ensure the highest quality: – Dermatologically rated technologies – Supported by scientific publications – Proven efficacy through clinical studies – Advanced formulation to improve skin tolerance and effectiveness RoC® Addresses All Skin Aging Needs: – Loss of radiance – Fine lines – Wrinkles and volume – Deep wrinkles – Sagging skin EXPLORE OUR catalog EXPLORE OUR catalog New Retinol Correxion Range Line Smoothing Collection Pro Correct Collection Wrinkle Correct Collection Multi Correxion Firm and Lift Collection Solar protection cream Protection and efficacy for the body Cleansers Roc Keops deodorants: Excessive sweating

Just for men Personal care

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PERSONAL CARE Just for men, total male colouring Just for men is the ultimate men’s hair colour. Total and instant coverage of grey hair for 4-6 weeks, until it starts to grow back. World No. 1 and the only brand with specific products for moustaches and beards. EXPLORE OUR catalog EXPLORE OUR catalog Just For Men Colouring Shampoo Just For Men Moustache and Beard

Vagisil Personal Care

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PERSONAL CARE The intimate care you need Vagisil is perfect for feminine intimate hygiene. It contains no hormones, spermicides, or harsh chemical components. Washes, gels, and intimate wipes that hydrate, soothe, and maintain the pH balance of the intimate area, even while traveling or after exercising. EXPLORE OUR catalog EXPLORE OUR catalog Vagisil Sensitive Vagisil Hygienic Wipes Vagisil Lubricant Gel

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Personal Care Algasiv

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PERSONAL CARE Triple Action Dental Care and Hygiene Algasiv pads are the dental adhesive with TRIPLE ACTION technology, perfect for those seeking the best care for their dentures. They provide 24-hour fixation, protect against irritations, and prevent bad breath. Using Algasiv mouthwash is the ideal complement for maintaining excellent oral hygiene. EXPLORE OUR catalog EXPLORE OUR catalog Algasiv Triple Action