BUILDING BRANDS worth sharing
BUILDING BRANDS
worth sharing
We build iconic and successful brands with the purpose of being shared and recognized globally.
VARMA SPIRITS & WINE
Our Divisions
We distribute international brands and turn them into local successes.
Building brands since 1942
Our Numbers Beyond Labels

+80
years of experience

+50
international brands

+25k
distribution points
A STORY
IN CONSTANT
evolution
Many things have changed since Don Hilario de la Mata founded in 1942 the distribution company that would give rise to Varma.
New brands, sectors and technological evolutions that we have been able to integrate into the Spanish market, without losing our identity and values.
LEADERS in the distribution sector
The difference between a brand
and a first brand
Varma is a Spanish family-owned company specialized in the distribution of spirits, wines, food, functional beverages, and personal care products. We have been building brands since 1942, and today we are a benchmark in the import and distribution sector of beverages and consumer goods. Varma’s success lies in our ability to adapt an international brand to the unique characteristics of the Spanish local market, assuring great success in sales.