- Ron Barceló has created this temporary digital platform to bring together its most exclusive launches in one place.
- Only those who are part of Ron Barceló’s Instagram channel @ladroperia will be able to access Drop 001 before the account goes private on October 30 (inclusive) and no longer accepts guests.
Ron Barceló launches “La Dropería”, a new digital space that will become the meeting point for its most loyal followers. There, the brand will offer its most exclusive collections and experiences in drop format, available only for a short period and in very limited quantities.
Inspired by the culture of hype and the excitement of the ephemeral, “La Dropería” was created as a limited-time space, where each launch will be a unique opportunity to experience the spirit of Ron Barceló in a different way. Through this new channel, Ron Barceló will share with its community a series of exclusive drops or launches that will be announced in advance to those who are part of its Instagram account @ladroperia. There, their followers will be the first to discover every new release, access digital activities, and participate in mechanics that will allow them to get the most anticipated drops of the year.
How can I join La Dropería and get Drop 001?
Drop 001 will be the first to see the light of day and will mark the beginning of this new adventure for the brand. Its contents are still a secret, although it promises to be something surprising and unexpected. Alonso Caparrós, a veteran of the craziest and most entertaining television game shows, has been chosen as the master of ceremonies to unveil “La Dropería” and DROP 001. The countdown is already underway, and here we explain how you can become part of this exclusive community and discover everything Ron Barceló has in store
- Today, October 20 @ladroperia will be launched on Instagram: a digital space where the brand will launch and communicate its successive drops.
- Users will have until October 30 (inclusive) to follow this account and become part of this select club. Once that date has passed, “La Dropería” will not accept any more guests.
- Drop 001 will be launched on @ladroperia on November 3.Only for followers pf the account will be able to get it.
“With this launch, Ron Barceló is redefining the way it communicates and connects with its community, creating a space where exclusivity, experience, and authenticity blend with the excitement of living in the moment. We invite everyone to join @ladroperia on Instagram because Drop 001 will be something epic and unexpected, and only true Barcelovers will be able to experience it,” explains Tatiana Areces, Marketing Manager at Ron Barceló.
Stay tuned because “La Dropería” is a place designed for fans of the brand to rediscover the meaning of “Live Now,” and for those joining the Barceló universe for the first time to discover what it’s really all about. Because what happens at “La Dropería” can’t be told, it has to be experienced now.
