marta.garrido

To celebrate Milan Design Week 2016, the Italian liqueur launches this unmissable new jar designed by the famous brand Studio Job, a real collector’s ítem   Disaronno, the most consumed Italian liqueur in the world, becomes the star of Milano Design Week 2016 and presents the limited edition jar, produced in collaboration with renowned designers Studio Job. Only 5000 jars have been made, making it a truly unmissable item. The original and irreverent touch of Job Smeets and Nynke Tynagel, considered to be among the leading exponents in the international design scene, transforms the jar into a collector’s item, drawing inspiration from the unique taste of the brand’s flagship cocktail, the Disaronno Sour The drink’s mix between “sweet and sour” – made with Disaronno and lemon juice – gives rise to a web of iconographic symbols in contrast to one another: from the rose to the gun, from the heart to the skull, all in perfect “Studio Job” style. The Disaronno jar, which reintroduces common practice during the 1920s Prohibition in America, when cocktails were served in glass jars in order to camouflage their contents, will be officially presented on Wednesday 13th of April during Milan Design Week. Disaronno will in fact have its own float taking part in the first ever Design Pride, an exciting pop parade which is a real carnival of design and will be attended by other brands such as Seletti, Gufram, Pepsi, Radio DeeJay and Toiletpaper. From 7:30pm, the procession will make its way through 5VIE and eventually conclude at Piazza Affari with a celebratory party open to the public, organized by Disaronno for the launch of the jar. “Disaronno takes part in Milan Design Week for the third consecutive year, but this year it is so much more meaningful, thanks to the collaboration with the non plus ultra of international design,” said Paolo Dalla Mora, Global Communication Director of Disaronno. “Working with Studio Job was exciting: our Disaronno Sour cocktail will be served in a real gem of design, a combination of tradition and innovation, which is consistent with our philosophy. A gift for us that we hope will in turn become a gift to the people of Design Week.”

The Spanish spirits market burns with the arrival of Fireball Cinnamon Whiskey, the iconic Canadian whiskey infused with cinnamon bursting in our country with Varma Spirits & Wines, the national distributor spirits and wines leader in Spain. The success of Fireball Cinnamon Whiskey in foreign markets has reached unprecedented levels. In other countries, Fireball has positioned itself as one of the best premium spirits world – in the Top 20 worldwide- and is the leading brand of millenialls parties, to the point of becoming the second mark spirituous best performing in recent years. His popularity in the US has increased exponentially over the last four years, in which the brand has gone from 0.1M to 4.6M 9-liter cases. Fireball is already present in the European market: UK, Sweden, Finland, Germany, France and finally lands strongly in Spain. In the words of Jorge Cansinos, CEO of Varma Spirits & Wines, “We are very pleased with this agreement to begin distributing in Spain such a powerful and attractive brand internationally. With Fireball we do not only expand our extensive portfolio, but we do it with a reference, an example to follow in growth within the industry. “ Fireball Cinnamon Whiskey was a pioneer among spirits from around the world thanks to a novel ingredient: the infusion of cinnamon as an essential element of their development process liquor makes this a unique product with irresistible sweet and palatable taste. Fireball Cinnamon Whiskey is served in frozen shot glass, to create a strong contrast between the cold and spicy and spicy touch. That cinnamon flavor, sweet and irresistible, also provides the liquor versatility to match similar citrus flavors and drinks. *Source: Impact Magazine, Report ‘Hot Brands 2015’, spirits category.

Marqués de Vargas expands its horizons and launches a new Olive Oil Organic Extra Virgin brand, with a very traditional product of La Rioja. This new line has been developed with great delicacy, surrounding himself with the best experts and following a strict production process to get this oil with excellent results. Among the features of this new Extra Virgin Olive Oil, Marqués de Vargas emphasizes its ecological character and its development of Coupage, as a mixture of Arbequina and Royuela. Aberquina oil is considered one of the most exquisite, because of its marked fruity and slightly pronounced bitterness and pungency. These flavours leave a sweet feeling, very accustomed to the taste of less consumption of olive oil tastes. On the other hand, oil Royuela known for its richness in bitter and pungent features. The new Extra Virgin Olive Oil Ecological Marqués de Vargas, is D.O.P. Oil Rioja, where the oil with the designation of origin is the result of good work of La Rioja processors and adaptation to modern systems development and culture. Oil La Rioja has very different characteristics, its distinction is conferred by the weather and the type of soil conditions of the region. In appearance, it has a fatty, clean and bright liquid, yellowish green. Its aroma or flavour is fruity, pleasant and intense with aftertaste of almond and artichoke. The palate is something sweet and nutty, a medium bitterness and pungency. An excellent combination where Royuela brings more complexity to the Aberquina. In the process, the Extra Virgin Olive Oil Ecological Marqués de Vargas experiences a cold extraction by mechanical means.

Marqués de Vargas assumes the saga of four generations dedicated to the development and marketing of excellent Rioja wines. Wine production was well received in the market and encouraged the family to extend their legacy to other representative Qualified designation of origin: Ribera and Rias Baixas, continuing with the parameters of high-end wines, vines and a limited production. The philosophy of Marqués de Vargas Winemakers is based on the development of distinctive wines, with personality, reflecting the typical characteristics of each of Qualified designation of origin to which they belong. The premise of constant innovation and development of Marqués de Vargas has led to a powerful renewal in their products. The differential nature of Qualified designation of origin to which they belong is perceived in the 180-degree experience both in wine and packaging, with a substantial improvement to win in elegance and contemporary, reflecting the indisputable excellence of its wines. Marqués de Vargas Private Selection 2010 Excellence designation of origin Marqués de Vargas Winery is located in the centre of his own vineyard, placed in Rioja Alta, the heart of the Ebro Valley, in the famous area of “Los Tres Marqueses “. Marqués de Vargas Selección Privada was born as a personal and different wine, an exclusive limited production from a selection of areas El Consul, La Misela and Terrazas, whose vines have an average age of over 40 years. This wine, initially developed only for family consumption, was the first in Spain to be aged in new oak russian barrels. Friends and consumers who visited the winery suggested to offer it in the market and make it known internationally, soon Marqués de Vargas Selección Privada became a benchmark for high-end wines worldwide. Tasting notes: This vintage is characterized by the depth of colour. Scent of eucalyptus, menthol, very fresh and persistent. The palate is tasty, with sweet, long, exquisite tannins, because of the good combination between acidity and tannins from Caucasus oak. It is a sophisticated, elegant and long life wine.

The artist in charge of the new creation is Eduardo Bertone, who has combined traditional elements of the celebration of San Fermin with “Vive Ahora” (Live Now), the spirit of the brand   The creativity includes the famous Txupinazo, the corridors of the bulls, Bulls and giants in a bottle that represents both day and night of the holidays Ron Barceló presents its new limited edition dedicated to San Fermin festival, which takes place in Pamplona from 6th to 15th of July. This is one of the most known worldwide Spanish celebrations and identified by the brand with his attitude “Vive Ahora” -Live Now- consisting in viewing life positively, getting the most out of life and living moments of joy. To this end, Ron Barceló has created with the artist Eduardo Bertone, a limited edition inspired by this festival and reinterprets the most symbolic icons enveloped in a world overflowing with joy and full of surprises. Both the front and the back of the bottle recognize elements such as runners, closures, comparsas, giants and big heads, bulls or the famous Txupinazo. In addition, the artist devotes the entire top of the bottle to recreate the evening party, while at the bottom daytime enjoy this festival represented. Ron Barcelo and Eduardo Bertone worked during these months to translate into the new bottle that spirit that transmit the San Fermin festival, in which the tradition of some festivities that are rooted in the Middle Ages meet. In fact, the announcer Txupinazo did not start as we know it today until 1941. And the closure, although much older, single runs along the popular Estafeta street since 1856. Customs that should be known and, as far as possible, continue to live nine days of real joy. Eduardo Bertone, an artist who has exhibited in major museums around the world Eduardo Bertone is an illustrator with a great international career. He began working as a creative activity that has always run in parallel with different artistic projects showing his personal work in exhibitions, books and magazines around the world. Bertone is an energic creative, that projects using different means to present colourful imaginary worlds. In his own words, his work can be defined as spontaneous, abrupt, colorful, humanist and absurd. The special edition will soon be present in the usual outlets. #ViveAhoraSanFermín