The Famous Grouse
ESPIRITUOSOS The Famous Grouse wasn’t always famous. We earned our name by crafting a Scotch whisky with a lasting reputation for excellent quality and unparalleled smoothness. The story of Famous Grouse begins in 1896, when Matthew Gloag assembled a team with the perfect combination of skill and passion to create the perfect blend of malt and grain whiskies. Intended as a reward for outdoor enthusiasts after a day of hunting in the Scottish Highlands, they called it “The Grouse.” It soon became so popular that it was renamed “The Famous Grouse.” The relationship between the royal family and the Gloags dates back to 1842, when Matthew Gloag was invited to cater a royal banquet attended by Queen Victoria in Perth, Scotland. The Famous Grouse has been enjoyed by the royal family over the years and, in 1984, was awarded a Royal Warrant by Her Majesty Queen Elizabeth II. The Royal Warrant is awarded in recognition of those who have regularly supplied products to the Royal Household. The Royal Warrant appears on all bottles of The Famous Grouse. EXPLORE OUR catalog EXPLORE OUR catalog The Famous Grouse