● The partnership strengthens Lavazza’s presence in the Spanish market, a key territory for the Italian brand, and consolidates Varma Food & Care’s functional beverage vertical.
● This strategic agreement positions Varma Food & Care as a key distributor of Lavazza’s range of ground coffee, coffee beans, and compatible capsules in off-trade and online channels.
● Both companies, with strong family roots, share values of excellence, innovation, and commitment to their teams.
Madrid, October 20, 2025. – Lavazza, the iconic Italian premium coffee giant, and Varma Food & Care (VF&C), Varma’s division specializing in functional foods and beverages, today announced the signing of a strategic distribution agreement that marks a milestone in their respective plans for growth and consolidation in the Spanish market. Starting January 1, 2026, Varma Food & Care will become the official distributor of Lavazza’s prestigious range of coffees in modern trade, convenience and independent channels, and e-commerce.
This agreement represents a decisive step toward achieving the strategic objectives of both companies. For Lavazza, this strategic alliance with a partner of the stature of Varma Food & Care will strengthen its already solid commercial position as the third largest coffee manufacturer in Spain, expanding its reach and accessibility, and improving its overall experience with consumers in our country, where the premium coffee culture has been evolving rapidly in recent years. For Varma Food & Care, it represents a significant boost in the diversification of its portfolio and the consolidation of its business unit, projecting growth of close to 30%.
Founded in Turin in 1895, Lavazza has been owned by the same family for four generations and is currently one of the world’s leading coffee brands, with a presence in 140 markets. With 130 years of history, Lavazza is recognized for its entrepreneurial spirit, global brand strategy, and strong commitment to innovation, quality, and craftsmanship. With global revenues of €3.35 billion in 2024, up 9.1% from 2023, and a market value in the Spanish mass market channel of €33.5 million, up 23% from the previous year*, the Italian brand is synonymous with quality and pleasure during the ritual of premium coffee consumption. Varma Food & Care will distribute its range of ground coffee, coffee beans, and Nespresso-compatible capsules** and its proprietary A Modo Mio system, responding to consumer
demand for excellence in every cup. The addition of Lavazza to Varma Food & Care’s portfolio enhances the company’s offering in the functional food and beverage vertical.
Igor Nuzzi, Italy & Iberia Regional Director of Lavazza, states: “We are very pleased to have Grupo Varma as our new distributor for the home consumption channel in Spain. It is a company with extensive and consolidated experience in the Spanish market, recognized for its firm commitment to consumers, customers, and the brands it represents. Thanks to this collaboration, we aim not only to increase the accessibility of our products, but also to consolidate our position as the benchmark for premium Italian coffee in Spain, bringing our quality, excellence, and passion to more and more homes in our country.”
Miguel Ángel Sánchez, CEO of the Varma Food & Care business unit, comments: “This partnership with Lavazza is the perfect choice for our beverage vertical. Beyond its premium positioning and international track record marked by innovation and quality, we are proud to align ourselves with a company that shares our core values: its deep-rooted family business character, its tireless pursuit of excellence in every detail, and its deep commitment to the well-being and development of its employees.”
This solid alliance, built on shared values, promises a bright future for both companies in the Spanish market. Lavazza & Varma Food & Care are poised for a successful 2026, consolidating their position in the consumer goods sector and generating significant value for their partners, customers, and, especially, consumers, who will benefit from a more accessible and diversified premium coffee offering.
*Source: Nielsen Coffee Market Spain Rolling Year September 2025.
**Lavazza is not affiliated with, endorsed by, or sponsored by Nespresso.
Further information
