THE Group
THE GROUP
We understand the details that make the difference
Our experience in brand building and commercial development has allowed us to successfully position iconic products in the Spanish market. From our own brands such as Ron Barceló, a benchmark for Dominican rum, to big international names such as Hendrick’s, we work to ensure that each brand grows, connects and leaves its mark.
PURPOSE, MISSION vision y values
The quality of the products we distribute and the vocation of service to our principals are the pillars that support our work philosophy.
OUR achievements
We believe in perseverance to reach our goals and we work hard to get the best of the brands we represent.
OUR history
Many things have changed since Don Hilario de la Mata founded in 1942 the distribution company that would give birth to Varma.
MANAGEMENT team
We are a family business that, since its third generation, continues to be committed to talent, innovation and excellence.
VARMA Noble
Noble: A host brand for it’s own brands
Noble represents an illustrious, excellent brand—exceptional in its kind, unique, honorable, estimable, leading in every category, generous, reliable, and inspiring confidence.
LEADERS in the distribution sector
The difference between a brand
and a first brand
Varma is a Spanish family-owned company specialized in the distribution of spirits, wines, food, functional beverages, and personal care products. We have been building brands since 1942, and today we are a benchmark in the import and distribution sector of beverages and consumer goods. Varma’s success lies in our ability to adapt an international brand to the unique characteristics of the Spanish local market, assuring great success in sales.
