{"id":13660,"date":"2025-04-16T08:05:52","date_gmt":"2025-04-16T08:05:52","guid":{"rendered":"https:\/\/ecoeurekas31.sg-host.com\/nuestros-logros\/"},"modified":"2025-07-03T06:53:01","modified_gmt":"2025-07-03T06:53:01","slug":"success-brands-represented","status":"publish","type":"page","link":"https:\/\/varma.com\/en\/success-brands-represented\/","title":{"rendered":"Our achievements"},"content":{"rendered":"\t\t
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OUR achievements<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OUR
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The Reward of a Great Teamwork<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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ACHIEVEMENTS VARMA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brands that lead, results that speak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Varma we work to every represented brand to reach the success and continue beeing in the top of the market.\u00a0 We are proud of having great succesful cases in our backs and we want to share some of them with you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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RON BARCEL\u00d3, preferred by young people<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 1994, Varma began to distribute Ron Barcel\u00f3 in Spain and in 2000 the brand was acquired by Varma.<\/p>

We have all together made it a sales leader in the Dark rum Spanish market thanks to focusing the strategy on the consumer by means of the Philosophy of \u201cVive ahora\u201d.<\/p>

A high profile example of this is the creation of Ron Barcel\u00f3 Desalia festival, attracting more than 5000 consumers every year to enjoy the most important music festival in the Caribbean.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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HENDRICK'S: The new super Premium Gin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2004, the distribution of Hendrick\u00b4s Gin in Spain was incorporated into Varma. A new extravagant and amusing staging was raised by means of the communication concept “A MOST UNUSUAL GIN”, being very different to any earlier staged operation for a gin brand. Such was the success that in only seven years we have accomplished to increase thirteenfold the sales becoming a leader in the super premium domain by exceeding 30 points of the segment quote.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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OUTSTANDING COMMUNICATION results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are specialised in communication. In the last edition of Ron Barcel\u00f3 Desalia we reached 8 Trending Topics in 3 weeks, with a total reach of more than 5 million people and generated more than 280 press releases.<\/p>

And we continue to grow with the rest of the brands. Fireball is positioned as a leader in the Spirits market in social networks in terms of engagement and virality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CAPIT\u00c1N MAN\u00cd: leading peanut butter in Spain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CAPIT\u00c1N MAN\u00cd: leading peanut butter in Spain<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We have been importing Capit\u00e1n Man\u00ed for more than 20 years, so that the Spanish consumer can enjoy the genuine American peanut butter without having to leave home.<\/p>

Capit\u00e1n Man\u00ed is the most authentic peanut butter produced in the United States and leader in the spanish market, where we grow in sales and distribution year after year, with more than 60% in market share.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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FIREBALL: making a difference in the shot category<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fireball was launched in the Spanish market in the summer of 2016, and in just two years has managed to double its sales in volume compared to the previous year and become a benchmark brand in the shot category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\n \n SEE BRAND<\/span>\n\n <\/i><\/span> <\/div>\n\t <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

OUR achievements OUR achievements The Reward of a Great Teamwork ACHIEVEMENTS VARMA Brands that lead, results that speak At Varma we work to every represented brand to reach the success and continue beeing in the top of the market.\u00a0 We are proud of having great succesful cases in our backs and we want to share some of them with you. RON BARCEL\u00d3, preferred by young people In 1994, Varma began to distribute Ron Barcel\u00f3 in Spain and in 2000 the brand was acquired by Varma. We have all together made it a sales leader in the Dark rum Spanish market thanks to focusing the strategy on the consumer by means of the Philosophy of \u201cVive ahora\u201d. A high profile example of this is the creation of Ron Barcel\u00f3 Desalia festival, attracting more than 5000 consumers every year to enjoy the most important music festival in the Caribbean. SEE BRAND HENDRICK’S: The new super Premium Gin In 2004, the distribution of Hendrick\u00b4s Gin in Spain was incorporated into Varma. A new extravagant and amusing staging was raised by means of the communication concept “A MOST UNUSUAL GIN”, being very different to any earlier staged operation for a gin brand. Such was the success that in only seven years we have accomplished to increase thirteenfold the sales becoming a leader in the super premium domain by exceeding 30 points of the segment quote. SEE BRAND OUTSTANDING COMMUNICATION results We are specialised in communication. In the last edition of Ron Barcel\u00f3 Desalia we reached 8 Trending Topics in 3 weeks, with a total reach of more than 5 million people and generated more than 280 press releases. And we continue to grow with the rest of the brands. Fireball is positioned as a leader in the Spirits market in social networks in terms of engagement and virality. CAPIT\u00c1N MAN\u00cd: leading peanut butter in Spain CAPIT\u00c1N MAN\u00cd: leading peanut butter in Spain We have been importing Capit\u00e1n Man\u00ed for more than 20 years, so that the Spanish consumer can enjoy the genuine American peanut butter without having to leave home. Capit\u00e1n Man\u00ed is the most authentic peanut butter produced in the United States and leader in the spanish market, where we grow in sales and distribution year after year, with more than 60% in market share. SEE BRAND FIREBALL: making a difference in the shot category Fireball was launched in the Spanish market in the summer of 2016, and in just two years has managed to double its sales in volume compared to the previous year and become a benchmark brand in the shot category. SEE BRAND<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13660","page","type-page","status-publish"],"yoast_head":"\nOur achievements - Varma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/varma.com\/nuestros-logros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our achievements - Varma\" \/>\n<meta property=\"og:description\" content=\"OUR achievements OUR achievements The Reward of a Great Teamwork ACHIEVEMENTS VARMA Brands that lead, results that speak At Varma we work to every represented brand to reach the success and continue beeing in the top of the market.\u00a0 We are proud of having great succesful cases in our backs and we want to share some of them with you. RON BARCEL\u00d3, preferred by young people In 1994, Varma began to distribute Ron Barcel\u00f3 in Spain and in 2000 the brand was acquired by Varma. We have all together made it a sales leader in the Dark rum Spanish market thanks to focusing the strategy on the consumer by means of the Philosophy of \u201cVive ahora\u201d. A high profile example of this is the creation of Ron Barcel\u00f3 Desalia festival, attracting more than 5000 consumers every year to enjoy the most important music festival in the Caribbean. SEE BRAND HENDRICK’S: The new super Premium Gin In 2004, the distribution of Hendrick\u00b4s Gin in Spain was incorporated into Varma. A new extravagant and amusing staging was raised by means of the communication concept “A MOST UNUSUAL GIN”, being very different to any earlier staged operation for a gin brand. Such was the success that in only seven years we have accomplished to increase thirteenfold the sales becoming a leader in the super premium domain by exceeding 30 points of the segment quote. SEE BRAND OUTSTANDING COMMUNICATION results We are specialised in communication. In the last edition of Ron Barcel\u00f3 Desalia we reached 8 Trending Topics in 3 weeks, with a total reach of more than 5 million people and generated more than 280 press releases. And we continue to grow with the rest of the brands. Fireball is positioned as a leader in the Spirits market in social networks in terms of engagement and virality. CAPIT\u00c1N MAN\u00cd: leading peanut butter in Spain CAPIT\u00c1N MAN\u00cd: leading peanut butter in Spain We have been importing Capit\u00e1n Man\u00ed for more than 20 years, so that the Spanish consumer can enjoy the genuine American peanut butter without having to leave home. Capit\u00e1n Man\u00ed is the most authentic peanut butter produced in the United States and leader in the spanish market, where we grow in sales and distribution year after year, with more than 60% in market share. SEE BRAND FIREBALL: making a difference in the shot category Fireball was launched in the Spanish market in the summer of 2016, and in just two years has managed to double its sales in volume compared to the previous year and become a benchmark brand in the shot category. SEE BRAND\" \/>\n<meta property=\"og:url\" content=\"https:\/\/varma.com\/nuestros-logros\/\" \/>\n<meta property=\"og:site_name\" content=\"Varma\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T06:53:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/varma.com\/wp-content\/uploads\/2025\/04\/ron-barcelo-logros.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/varma.com\\\/nuestros-logros\\\/\",\"url\":\"https:\\\/\\\/varma.com\\\/nuestros-logros\\\/\",\"name\":\"Our achievements - Varma\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/varma.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/varma.com\\\/nuestros-logros\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/varma.com\\\/nuestros-logros\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/varma.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/ron-barcelo-logros.jpg\",\"datePublished\":\"2025-04-16T08:05:52+00:00\",\"dateModified\":\"2025-07-03T06:53:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/varma.com\\\/nuestros-logros\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/varma.com\\\/nuestros-logros\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/varma.com\\\/nuestros-logros\\\/#primaryimage\",\"url\":\"https:\\\/\\\/varma.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/ron-barcelo-logros.jpg\",\"contentUrl\":\"https:\\\/\\\/varma.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/ron-barcelo-logros.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/varma.com\\\/nuestros-logros\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/varma.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our achievements\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/varma.com\\\/#website\",\"url\":\"https:\\\/\\\/varma.com\\\/\",\"name\":\"Varma\",\"description\":\"Compa\u00f1\u00eda espa\u00f1ola l\u00edder en la distribuci\u00f3n de espirituosos, vinos, alimentaci\u00f3n y personal care.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/varma.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our achievements - Varma","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/varma.com\/nuestros-logros\/","og_locale":"en_US","og_type":"article","og_title":"Our achievements - Varma","og_description":"OUR achievements OUR achievements The Reward of a Great Teamwork ACHIEVEMENTS VARMA Brands that lead, results that speak At Varma we work to every represented brand to reach the success and continue beeing in the top of the market.\u00a0 We are proud of having great succesful cases in our backs and we want to share some of them with you. RON BARCEL\u00d3, preferred by young people In 1994, Varma began to distribute Ron Barcel\u00f3 in Spain and in 2000 the brand was acquired by Varma. We have all together made it a sales leader in the Dark rum Spanish market thanks to focusing the strategy on the consumer by means of the Philosophy of \u201cVive ahora\u201d. A high profile example of this is the creation of Ron Barcel\u00f3 Desalia festival, attracting more than 5000 consumers every year to enjoy the most important music festival in the Caribbean. SEE BRAND HENDRICK’S: The new super Premium Gin In 2004, the distribution of Hendrick\u00b4s Gin in Spain was incorporated into Varma. A new extravagant and amusing staging was raised by means of the communication concept “A MOST UNUSUAL GIN”, being very different to any earlier staged operation for a gin brand. 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