{"id":13403,"date":"2025-03-21T11:21:56","date_gmt":"2025-03-21T11:21:56","guid":{"rendered":"https:\/\/ecoeurekas31.sg-host.com\/el-grupo\/"},"modified":"2025-07-03T10:11:08","modified_gmt":"2025-07-03T10:11:08","slug":"el-grupo","status":"publish","type":"page","link":"https:\/\/varma.com\/en\/el-grupo\/","title":{"rendered":"The Group"},"content":{"rendered":"\t\t
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THE Group<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE GROUP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We understand the details that make the difference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our experience in brand building and commercial development has allowed us to successfully position iconic products in the Spanish market. From our own brands such as Ron Barcel\u00f3, a benchmark for Dominican rum, to big international names such as Hendrick’s, we work to ensure that each brand grows, connects and leaves its mark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PURPOSE, MISSION vision y values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The quality of the products we distribute and the vocation of service to our principals are the pillars that support our work philosophy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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OUR achievements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We believe in perseverance to reach our goals and we work hard to get the best of the brands we represent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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OUR history<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many things have changed since Don Hilario de la Mata founded in 1942 the distribution company that would give birth to Varma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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MANAGEMENT team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are a family business that, since its third generation, continues to be committed to talent, innovation and excellence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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VARMA Noble<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Noble: A host brand for it’s own brands<\/p>

Noble represents an illustrious, excellent brand\u2014exceptional in its kind, unique, honorable, estimable, leading in every category, generous, reliable, and inspiring confidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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LEADERS in the distribution sector<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The difference between a brand
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Varma is a Spanish family-owned company specialized in the distribution of spirits, wines, food, functional beverages, and personal care products. We have been building brands since 1942, and today we are a benchmark in the import and distribution sector of beverages and consumer goods. Varma’s success lies in our ability to adapt an international brand to the unique characteristics of the Spanish local market, assuring great success in sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"\" <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n\t\t\t\t\t\t <\/div>\n <\/div>\n\t\t\t <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

THE Group THE GROUP We understand the details that make the difference Our experience in brand building and commercial development has allowed us to successfully position iconic products in the Spanish market. From our own brands such as Ron Barcel\u00f3, a benchmark for Dominican rum, to big international names such as Hendrick’s, we work to ensure that each brand grows, connects and leaves its mark. PURPOSE, MISSION vision y values The quality of the products we distribute and the vocation of service to our principals are the pillars that support our work philosophy. +MORE OUR achievements We believe in perseverance to reach our goals and we work hard to get the best of the brands we represent. +MORE OUR history Many things have changed since Don Hilario de la Mata founded in 1942 the distribution company that would give birth to Varma. +MORE MANAGEMENT team We are a family business that, since its third generation, continues to be committed to talent, innovation and excellence. +MORE VARMA Noble Noble: A host brand for it’s own brands Noble represents an illustrious, excellent brand\u2014exceptional in its kind, unique, honorable, estimable, leading in every category, generous, reliable, and inspiring confidence. +MORE LEADERS in the distribution sector The difference between a brand and a first brand Varma is a Spanish family-owned company specialized in the distribution of spirits, wines, food, functional beverages, and personal care products. We have been building brands since 1942, and today we are a benchmark in the import and distribution sector of beverages and consumer goods. Varma’s success lies in our ability to adapt an international brand to the unique characteristics of the Spanish local market, assuring great success in sales. Are you looking for a distributor?<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13403","page","type-page","status-publish"],"yoast_head":"\nThe Group - Varma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/varma.com\/en\/el-grupo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Group - Varma\" \/>\n<meta property=\"og:description\" content=\"THE Group THE GROUP We understand the details that make the difference Our experience in brand building and commercial development has allowed us to successfully position iconic products in the Spanish market. From our own brands such as Ron Barcel\u00f3, a benchmark for Dominican rum, to big international names such as Hendrick’s, we work to ensure that each brand grows, connects and leaves its mark. PURPOSE, MISSION vision y values The quality of the products we distribute and the vocation of service to our principals are the pillars that support our work philosophy. +MORE OUR achievements We believe in perseverance to reach our goals and we work hard to get the best of the brands we represent. +MORE OUR history Many things have changed since Don Hilario de la Mata founded in 1942 the distribution company that would give birth to Varma. +MORE MANAGEMENT team We are a family business that, since its third generation, continues to be committed to talent, innovation and excellence. +MORE VARMA Noble Noble: A host brand for it’s own brands Noble represents an illustrious, excellent brand\u2014exceptional in its kind, unique, honorable, estimable, leading in every category, generous, reliable, and inspiring confidence. +MORE LEADERS in the distribution sector The difference between a brand and a first brand Varma is a Spanish family-owned company specialized in the distribution of spirits, wines, food, functional beverages, and personal care products. We have been building brands since 1942, and today we are a benchmark in the import and distribution sector of beverages and consumer goods. Varma’s success lies in our ability to adapt an international brand to the unique characteristics of the Spanish local market, assuring great success in sales. Are you looking for a distributor?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/varma.com\/en\/el-grupo\/\" \/>\n<meta property=\"og:site_name\" content=\"Varma\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T10:11:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/varma.com\/wp-content\/uploads\/2025\/03\/yzaguirre-logo.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/varma.com\\\/en\\\/el-grupo\\\/\",\"url\":\"https:\\\/\\\/varma.com\\\/en\\\/el-grupo\\\/\",\"name\":\"The Group - Varma\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/varma.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/varma.com\\\/en\\\/el-grupo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/varma.com\\\/en\\\/el-grupo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/varma.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/yzaguirre-logo.png\",\"datePublished\":\"2025-03-21T11:21:56+00:00\",\"dateModified\":\"2025-07-03T10:11:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/varma.com\\\/en\\\/el-grupo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/varma.com\\\/en\\\/el-grupo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/varma.com\\\/en\\\/el-grupo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/varma.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/yzaguirre-logo.png\",\"contentUrl\":\"https:\\\/\\\/varma.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/yzaguirre-logo.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/varma.com\\\/en\\\/el-grupo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/varma.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/varma.com\\\/#website\",\"url\":\"https:\\\/\\\/varma.com\\\/\",\"name\":\"Varma\",\"description\":\"Compa\u00f1\u00eda espa\u00f1ola l\u00edder en la distribuci\u00f3n de espirituosos, vinos, alimentaci\u00f3n y personal care.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/varma.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Group - Varma","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/varma.com\/en\/el-grupo\/","og_locale":"en_US","og_type":"article","og_title":"The Group - Varma","og_description":"THE Group THE GROUP We understand the details that make the difference Our experience in brand building and commercial development has allowed us to successfully position iconic products in the Spanish market. From our own brands such as Ron Barcel\u00f3, a benchmark for Dominican rum, to big international names such as Hendrick’s, we work to ensure that each brand grows, connects and leaves its mark. PURPOSE, MISSION vision y values The quality of the products we distribute and the vocation of service to our principals are the pillars that support our work philosophy. +MORE OUR achievements We believe in perseverance to reach our goals and we work hard to get the best of the brands we represent. +MORE OUR history Many things have changed since Don Hilario de la Mata founded in 1942 the distribution company that would give birth to Varma. +MORE MANAGEMENT team We are a family business that, since its third generation, continues to be committed to talent, innovation and excellence. +MORE VARMA Noble Noble: A host brand for it’s own brands Noble represents an illustrious, excellent brand\u2014exceptional in its kind, unique, honorable, estimable, leading in every category, generous, reliable, and inspiring confidence. +MORE LEADERS in the distribution sector The difference between a brand and a first brand Varma is a Spanish family-owned company specialized in the distribution of spirits, wines, food, functional beverages, and personal care products. 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